Brianna HarrisonMy aunt recently told me a trademark horror story that might give you nightmares.
A friend of hers launched a quirky new coffee brand and hired a general business lawyer to handle the paperwork. Fast forward a couple of years, and another company swooped in, claimed the name, and won.
Sadly, the filing was done wrong, and the brand she’d poured her heart (and savings) into was gone just like that.
Moral of the story: don’t just hire any lawyer. Protect your brand by choosing one of the top trademark lawyers in Toronto.
How much do trademark lawyers charge in Toronto?
In Toronto, trademark lawyers charge anywhere from $1,000 to $3,000 for a straightforward trademark application. Some offer flat-rate packages, while others bill hourly at rates between $250 and $600.
The cost depends on the lawyer’s experience and the complexity of your case.
1. Witmart Trademark Services
Business Address: 18 King St E, Suite #1400
Website: https://trademark.witmart.com/
Instagram: https://www.instagram.com/witmart/
Contact Details: +1 855-497-7273
Business Hours: Mon – Fri: 9 AM–5:30 PM
Witmart Trademark Services started as the leading trademark service provider in China, with over 1,000 trademark filings every single day. That success has laid the groundwork for their expansion into Canada, the US, Europe, and beyond.
Every client gets access to trademark lawyers, CIPO-certified agents, and paralegals who guide you through every step.
They walk you through the full 15 to 18-month registration timeline, explaining what might happen if office actions or oppositions pop up. Plus, they make sure you understand how to secure exclusive rights across Canada for 10 years.
Another bonus is their transparent, flat-rate pricing that comes with unlimited office action responses—this is quite rare in the industry. Just keep in mind that this model may not cover ultra-complex or niche trademark disputes.
By far the best company when dealing with trademarks
“I have had the greatest experience working with Witmart. I’m a busy guy, and when I take too long to send them information, they will actually call me to remind me, which is amazing. I actually switched two trademarks filed with another company to Witmart because they are by far the best company when dealing with trademarks.”
Dylan LeBlanc, Google Review
Successfully registered several trademarks for us
“We have had an excellent experience with Witmart for trademark registration. Ben is incredibly responsive, always providing prompt replies to our inquiries. The entire process was efficient and hassle-free, with clear guidance at every step. Most importantly, they have successfully registered several trademarks for us, demonstrating their expertise and reliability. If you’re looking for a professional and trustworthy trademark service, I highly recommend Witmart!”
Adventist Ontario, Google Review
2. Shift Law
Business Address: 60 St Clair Ave E #300
Website: https://shiftlaw.ca/
Facebook: https://www.facebook.com/shiftlaw
Contact Details: +1 647-361-7533
Business Hours: Mon – Fri: 9 AM–5 PM
Since 2011, Shift Law has helped businesses protect their brands using creative strategy and genuine client care.
Their trademark lawyers will advise you on potential risks of using or registering a mark and show you how to minimize or avoid those pitfalls. They also tailor their clearance advice to your business goals.
When it’s time to file, they strategically draft trademark applications to secure the broadest scope of protection possible. Note that they consider both CIPO (Canada) and USPTO (US) requirements.
Once your registration is complete, you’ll receive a comprehensive trademark package with detailed advice on maintenance, renewal, and enforcement.
In terms of pricing, they’re on the higher end, but compared to other firms, you do get more bang for your buck.
Our company’s go-to law firm for trademark issues
“Shift Law is Lake of Bays Brewing Company’s go-to law firm for trademark issues. They are responsive, give us smart, clear, and practical advice, and are generous with their time. They are a pleasure to work with and I’d recommend them for anyone needing guidance in this space.”
Darren Smith, Google Review
They outmaneuvered the lawyers on the other side
“Shift Law represented us against a large Bay Street firm in a business-critical trademark litigation suit. They outmaneuvered the lawyers on the other side at, I’m sure, a fraction of the cost. They were a pleasure to deal with, and we were delighted with the result. We will trust them again in a heartbeat if we ever need to.”
Walkers OneShot, Google Review
3. Sander Law
Business Address: 1050 King St W, 1st Floor
Website: https://www.sanderlaw.ca/
Instagram: https://www.instagram.com/sanderlaw/
Contact Details: [email protected]
Business Hours: By Appointment Only
Sander Law was founded in 2017 by Jennifer Sander. She’s not only a licensed lawyer, but also a registered trademark agent and a patent agent—in a nutshell, she understands brand protection from every angle.
Her firm offers three flat-fee trademark registration packages, Primary, Enhanced, and Ultimate, so you can choose what’s best for your needs and budget.
The Enhanced package is the most popular and includes a Canadian trademark search, application prep and filing by a lawyer, correspondence reporting, and forwarding of the registration certificate. It also comes with a response to amendments.
What’s cool is that if you’re filing two or more trademarks, they offer discounted pricing.
The only downside is that since they’re a smaller firm, availability might be limited.
Got our US and Canadian trademarks smoothly
“Sander Law helped me and my company get our US and Canadian trademarks smoothly and headache-free. I would suggest working with them 100% and standing by our experience. Thanks, guys!”
Brodie Dawson, Google Review
Always professional and responsive to all my queries
“My experience with Jennifer has been exceptional. Jennifer is always professional and responsive to all my queries and has helped me immensely to put trademarks in place for our business.”
Richard Clayton, Google Review
4. JZC Intellectual Property Law
Business Address: 55 Commerce Valley Drive West, Suite 502, Thornhill
Website: https://www.jerrychen.ca/
Yelp: https://www.yelp.ca/biz/jzc-intellectual-property-law-markham-2
Contact Details: +1 905-805-7173
Business Hours: Mon – Fri: 9 AM–5 PM
JZC Intellectual Property Law is led by Jerry, a lawyer and registered patent and trademark agent who has been practicing intellectual property and litigation since 2011.
Their trademark services include searching and filing applications, expediting examinations, and enforcing trademark rights against infringement or passing off. You literally do not have to do a thing.
They also take care of oppositions and cancellation proceedings. This means they can support you if someone challenges your mark (or you need to challenge someone).
We love their global reach as well. They assist clients with international trademark and patent filings through the Madrid Protocol and PCT—great if you’re expanding your business beyond Canada.
Unfortunately, they don’t offer flat-fee rates, so they might be a tad pricier compared to other firms.
Quick to reply and provides professional guidance
“Jerry was great in helping my company with the trademark registration process. His team is quick to reply and provides professional guidance to someone new to Trademarks and IPs. Would recommend to anyone looking!”
Feraud Osman, Google Review
Trademarking process was smooth and stress-free
“Great service! I retained JZC Intellectual Property Law for registering a Canadian Trademark. Jerry provided exceptional service, and with his expertise, he made the entire trademarking process smooth and stress-free. I would highly recommend JZC to anyone who is looking for a professional and trustworthy trademarking firm.”
Aftab Baloch, Google Review
5. Heer Law
Business Address: 25 Adelaide St E #1000
Website: https://www.heerlaw.com/
Instagram: https://www.instagram.com/heerlaw
Contact Details: +1 416-546-7303
Business Hours: Mon – Fri: 9 AM–5 PM
Heer Law focuses on intellectual property law, IP litigation, and patent and trademark agent services. They offer a full suite of protection for creative businesses, inventors, and entrepreneurs.
They’re known for their trademark search and clearance work in the US and Canada. And their thorough advice on risk, adoption, and registration likelihood gives you clarity before you commit.
When you move forward, their Canadian trademark lawyers and agents guide you through every step, from the application to trademark registration.
We appreciate the fact that they’re well-versed in managing global trademark portfolios. Through their network of foreign associates, they can coordinate registrations across Europe and other international jurisdictions.
As you might have already guessed based on their comprehensive offerings, their pricing leans on the premium side.
Successfully defended my organization’s trademarks
“Incredible customer service and attention to detail. Heer Law has successfully defended my organization’s trademarks and assisted with the securing of new applications. Highly recommend.”
Jesse Lavoie, Google Review
My experience with Heer Law has been outstanding
“My experience with Heer Law, specifically with Sabrina Martin and Kimberley Baillie, has been outstanding. Both were easy and very pleasant to interact with and detailed through their ownership of helping and guiding me through the trademarking process. Thanks for everything, Sabrina and Kimberley!”
Oracle, Google Review
