Kandice VincentProm season is upon us, and my friend, bless her soul, just asked where to find the best prom dresses in Toronto for her teenage daughter. Knowing the importance of this night, I knew I had to deliver some top-notch recos.
Fast forward to a day of intense online research, surveys with past prom queens (well, maybe not queens, but definitely fashionistas!), and even a few quick chats with local shop owners, I emerged with a list of amazing shops. My friend was ecstatic!
Armed with this intel, they found the perfect dress—the kind of dress that makes heads turn and whispers of “wow.” Needless to say, both she and her daughter showered me with major thanks.
So, in the spirit of helping every teen girl look and feel like a million bucks on prom night, here are the best prom dress shops in Toronto!
How much does a prom dress cost in Toronto?
Getting the perfect prom dress in Toronto can set you back anywhere from $200 to over $1,200.
There are options for every budget, with some stores offering affordable styles and others specializing in designer labels.
How We Chose the Best Prom Dress Shops in Toronto
1. Best for Bride
Feeling like a princess is a must during prom season, and we think Etobicoke’s Best for Bride, open since 2005, could be the happily-ever-after for your prom dress search.
First off, they have boutiques across Ontario, including Toronto, Mississauga, Hamilton, and Barrie, so finding one near you is easy.
Now, the dresses themselves—they boast designer prom gowns with fancy details like Swarovski crystals. Plus, they have eco-friendly dresses and even outfits for your mom, making it a one-stop shop for the whole fam.
We love that there are also more affordable options, which is great for us non-royalty folk. And with their lowest price guarantee and limited-time deals online, you might snag a killer dress for a steal!
As a bonus, they offer dress alterations—just book any alterations early, as those can fill up fast.
Sadly, some customers have made complaints about their rude salespeople.
Pros
- Open since 2005
- Has boutiques across Ontario
- Carries designer prom gowns
- Has eco-friendly dresses
- Affordable dress options
- Lowest price guarantee
- Limited-time deals online
- Dress alterations available
Cons
- Reports of rude salespeople
Had a great experience here in finding a dress for prom!
“Had a great experience here in finding a dress for prom! Svetlana assisted me and was very kind and insightful.”
Polina Rafikova, Google Review
Came to look for a prom dress and Svetlana was very helpful!
“Came to look for a prom dress and Svetlana was very helpful! Guided us thoroughly and has great knowledge on the dresses. Would recommend!”
Tenzin, Google Review
2. Marlas Fashions
If you need a dress that screams “best dressed” without screaming “empty wallet,” Marlas Fashions might be the store for you.
They carry a ton of designers (e.g. Mac Duggal, Portia & Scarlett, Atria, La Femme, Cinderella Divine, Juno, Celavie, etc.), so you have tons of options. They even have dresses for all body types (2-24), including plus sizes—major points for inclusivity.
Here’s the fun part—they have hundreds of different styles, from sweetheart necklines and off-shoulders to two-piece gowns and daring backs. We also love that they have the lowest price guarantee, so you can avoid a meltdown with your parents!
And they ship internationally, so prom night is a possibility no matter where you are.
Now, for the not-so-sparkly side: there’s a 30-minute limit in the dressing room. That might feel a bit rushed for such a big decision.
Pros
- Has several designer brands
- Carries sizes 2-24
- Hundreds of different styles
- Has the lowest price guarantee
- Ships internationally
Cons
- 30-minute dressing room limit
Helped me pick the perfect prom dress
“Ruby helped me pick the perfect prom dress after coming here twice she was amazing and so sweet. Demi helped me look at jewelry while I was cashing out and was very polite and kind. Thank you girls !!! -Breanna”
Breanna A, Google Review
Had such an amazing time finding my prom dress
“Today i went to marlas to look for a prom dress and I had such an amazing time finding my dress with such amazing staff. Ruby was the one who was helping me find my dress, she was super kind and so helpful in the whole process. She actually selected the dress I fell in love with!!”
Jennifer Pereira, Google Review
3. Amanda-Lina’s
For over 25 years, Amanda-Lina’s has been the secret weapon for countless brides, mothers-of-the-bride, bridesmaids, and yes, prom queens! Their mission is to combine luxury with cutting-edge style to help every woman have confidence.
They say they travel the world to find the hottest looks, so you know you’ll be rocking something fashion-forward. And they offer customized changes with some designers.
As for sizes, they have 6 to 24 and in-house seamstresses for any alterations you might need.
We love that they have a prom dress clearance section online, so you might snag a budget-friendly prom dress. Also, we’re impressed that they were featured on Say Yes to the Dress Canada—that’s some serious bridal cred!
Do note that appointments are a must. This can be a good thing, as you’ll get personalized attention from a consultant, but for some, it might feel a little restrictive.
Pros
- Over 25 years of experience
- Offers customized changes with some designers
- Carries sizes 6 to 24
- In-house seamstresses for alterations
- Online prom dress clearance section
- Featured twice on Say Yes to the Dress Canada
Cons
- Appointment required
Recommend this boutique to anyone shopping for prom
“We shopped at Amanda-Lina’s for my daughters prom dress. We had a fantastic experience. The selection of dresses was like none we have seen before and the service was great from beginning to end. Our consultant was extremely kind and helped us find the perfect dress! The alterations were done professionally and in a very timely manner. I wouldn’t hesitate to recommend this boutique to anyone shopping for prom, bridesmaid, or wedding gowns!!”
Kelly Gibbs, Google Review
Very attentive for my daughter’s high school prom dress
“Great client service. Very attentive to our needs for my daughter’s high school prom dress. Phenomenal experience and was able to purchase within a 2 hour fitting experience after trying on 5 gowns.”
avrahm reindorf, Google Review
4. Madeline’s Boutique
For over 20 years, Madeline’s Boutique in North York has claimed to redefine luxury, offering both high-end and affordable dress options. Basically, they want you to find a prom dress that reflects your unique personality, which we love.
They cater specifically to prom night, along with weddings and other special occasions. And they even expanded to South Florida—they’re that popular!
Madeline’s boasts a bunch of top designers, so you have plenty of options; examples include Sherri Hill, Terani, Jessica Angel, Portia & Scarlett, La Femme, and Nicoletta. We also appreciate their online sale section—hello, dream dress on a budget.
As a bonus, no appointment is needed for prom dress shopping—just waltz right in and browse. Note that appointments are required for mothers-of-the-bride, so keep that in mind if you’re shopping for both.
But some customers told us about their snooty salespeople, which is not exactly the fairytale experience you’re hoping for.
Pros
- Over 20 years of experience
- High-end and affordable dress options
- Has a shop in South Florida, U.S.
- Carries top designers
- Has an online sale section
- No appointment for prom dress
Cons
- Reports of snooty salespeople
My 2 daughters LOVED their prom dresses
“Our shopping experience at Madeline’s Boutique was AMAZING!! The staff there was very friendly, knowledgeable and extremely helpful especially Sabrina not to mention the excellent and beautiful selection of dresses for all occasions. My 2 daughters LOVED their prom dresses that we bought from there!! We would definitely recommend Madeline’s to all our friends and family!!”
Savi patel, Google Review
Helped me pick a beautiful dress for prom
“I really recommend this place! The staff is amazing and very helpful, they helped me pick a beautiful dress for prom. The prices there are great and they have so many dresses to choose from. You’ll definitely say yes to the dress here.”
Simona Sileris, Google Review
5. Mona Richie Boutique
Mona Richie Boutique is a place known for making bridal dreams and prom night goers come true. We love their simple motto: ‘We make you look great and feel great.’
They have a lovely 13,000-square-foot, airy space with a focus on classic and modern styles.
And in terms of prom dresses, they have something for everyone; with designers like Ellie Wilde Mac Duggal, Lucci Lu, and Jovani, you know you’ll be rocking a trendy, high-quality dress. Also, they have dresses in fab fabrics like lace, embroidery, and silk.
As a cherry on top, they offer alteration services, so you can ensure the perfect fit before the big night!
Now, there is a tiny catch—we heard about their pushy attendants who steered customers towards specific styles. We agree that this could be frustrating and annoying.
Pros
- 13,000-square-feet, airy space
- Carries classic and modern styles
- Has several designers
- Lace, embroidery, and silk dresses
- Offers alteration services
Cons
- Some pushy attendants
Perfect store for anyone seeking a prom dress!!
“Perfect store for anyone seeking a prom dress!! As a very picky shopper, I knew exactly what I wanted prior to entering the store. Once I arrived, I was assisted accordingly and they understood my vision for the dress. I want to thank Bessie for being beyond kind and friendly during the process, as she took into consideration my preferences and what styles I desired. She made me feel like a princess trying on the different gowns. She truly made the whole thing one to remember. Mona and the entire team allowed me to feel comfortable and confident during my experience from the moment I walked through the door. The dress itself is absolutely perfect and I will always look back at this special experience with nothing but wonderful and happy memories. Cant wait to enjoy prom wearing the dress of my dreams !! 🙂 Thank you Mona Richie!”
Abigail Henry, Google Review
Helped me find my dream prom dress
“Amazing boutique!!! The staff there were all so kind, and helpful. I had Sofia helping me, and I couldn’t have asked for better service! From endless compliments to doing everything they could to help my find my dream prom dress, I can’t imagine giving my business to anyone else! Recommended them to all my friends!”
Arianna Luciano, Google Review
6. Norma Reed
Since 1971, Norma Reed—a high-fashion retailer—has been offering wedding, prom, and cocktail dresses to lovely Torontonians.
We like their massive 5,000-square-foot showroom overflowing with prom dresses. We’re talking hundreds of styles, from whimsical butterfly gowns to sleek mermaid silhouettes.
They also cater to all body types with their plus-size selection and even have options for the budget-conscious fashionista.
Shipping to over 50 countries worldwide means location isn’t a barrier to your prom night glow-up! They even offer same-day delivery in certain areas.
Here’s another perk—alteration services. No need to stress about finding someone to make your dress fit perfectly.
They even have an online magazine with DIY alteration tips and historical prom dress tidbits—bonus points for resourcefulness!
On the other hand, we did hear about their “no refunds” policy, which we think is a bit unfair.
Pros
- Open since 1971
- 5,000-square-foot showroom
- Has plus-size and budget selections
- Ships to over 50 countries worldwide
- Offers same-day delivery
- Has alteration services
- Has an online fashion magazine
Cons
- No refund policy
Came to buy my prom dress, and all the dresses are absolutely stunning!
“I came to this store to buy my prom dress today and all the dresses are absolutely stunning! So much variety of style, such classy high-quality fabrics, and wonderful costumer service! Shohreh was especially helpful in finding me a dress, she was patient and offered guidance every step of the way. If you are looking for a gorgeous dress for an event this is the place to be!”
Vyona Rezaei, Google Review
Lots of options for prom dresses
“Lots of options for prom dresses and very helpful staff. Special thanks to Sarayu.”
yutao shen, Google Review
7. Chez Jordan
Since 1979, Chez Jordan has been a charming boutique on Steeles Ave., now run by a fashion-loving Delal after years in the corporate world. We recommend checking them out for a gown that’ll make you feel like a prom queen.
We appreciate their curated collection of dresses, so you know you won’t find the same styles everywhere else. And you don’t need an appointment to browse for an evening gown or prom dress—just walk right in!
Unlike other dress shops, they have alteration specialists who can customize your dress for the perfect fit.
Here’s where things get tricky—we heard about staff members dropping upsetting remarks about a customer’s weight. That’s a major turn-off when you’re already feeling prom dress pressure.
Pros
- Open since 1979
- Curated collection of dresses
- No appointment required
- Has alteration specialists
Cons
- Staff members dropping upsetting remarks
Would definitely recommend it for anyone looking for prom dresses
“Amazing customer service!! The kindest staff, very welcoming and would definitely recommend it for anyone looking for prom dresses. Soo happy I bought from this wonderful family!”
Keira Sikora, Google Review
Helped me find my perfect prom dress and it’s beautiful!
“Nawal helped me find my perfect prom dress and it’s beautiful! The service was amazing and I could not be happier!”
Kristen Giancola, Google Review
8. Esti Boutique
Esti Boutique, owned by Tina Papazian, is a Toronto store known for designer dresses from a ton of designers, from Alyce Paris and Portia & Scarlett to Janique and Jovani. They even have European styles and dresses inspired by celebrities and pageants!
Their sizes range from sizes 0 to 24, ensuring a good fit for most body types. They even ship across North America, so location isn’t a barrier to finding your dream dress—whether they’re for prom, gala, black tie event, or cocktail parties.
We like that alterations are available here. They have a professional seamstress, so no need to stress about finding someone to make those last-minute adjustments.
Sadly, some customers mentioned the owner being a bit…well, rude when it comes to negotiating prices.
Pros
- Lots of designer dresses
- Carries European styles and dresses
- Has sizes 0 to 24
- Ships across North America
- Alterations available
Cons
- Rude owner
I’m in love with my prom dress and graduation dress
“I had the most wonderful experience here! Tina is the most amazing person and made me feel so confident. Esti has such an amazing environment/vibe and I left feeling so happy. I bought both my prom dress and graduation dress here and I’m in love with both.”
Bella Demita, Google Review
Bought my daughter a prom dress, and it was an amazing experience
“I bought my daughter a prom dress and it was an amazing experience, the moment we walked in we were greeted with kindness. They didn’t rush us, but instead took the time to ask us what we wanted, and helped select dresses from around the store for my daughter. Although, we didn’t have an appointment they took us in and treated us like family. They are so kind and so amazing, if your looking for great customer service and gorgeous dresses go to Esti.”
Cherylann Pelage, Google Review
9. Ave 22 Off The Rack
Prom night is a night for memories, but let’s be real, the dress can cost a fortune! Luckily, Ave 22 Off The Rack might have the perfect prom dress for you that won’t break the bank.
They offer brand-name gowns from top designers at seriously discounted prices. We’re talking dress selections starting at $199—a dream come true for your wallet!
Speaking of selections, they have over 1,000 wedding gowns and prom dresses in sizes 6 to 24, so you’re bound to find something that fits and flatters. Alteration services are also offered.
Note that it’s by appointment only—no walk-ins allowed. But the good news is, they offer both in-person and virtual consultations.
For those who can’t make it to their Toronto or Mississauga location, they can send you videos and photos of the dresses. You can even set up a Zoom meeting, so you can virtually shop from the comfort of your couch.
Pros
- Brand-name gowns at discounted prices
- Over 1,000 wedding gowns and prom dresses
- Alteration services available
- Carries sizes 6 to 24
- Offers in-person and virtual consultations
Cons
- By appointment only
Got a beautiful prom dress here
“I got a beautiful prom dress here and Mya was super sweet and welcoming. Totally recommend☺️!!!”
Grace Zhang, Google Review
Had the most wonderful experience at Avenue 22 Off the Rack!
“I had the most wonderful experience at Avenue 22 Off the Rack! The stylist my appointment was with was named Emma and she was so sweet and supportive the entire visit! There was a great selection of dresses in my size and Emma was really knowledgeable about not only the different designers and styles, but also alterations that could be made to each dress to have it fit me perfectly! I highly recommend booking an appointment here if you’re looking for a dress quickly or for a designer dress within a certain budget! I couldn’t have asked for a better experience :)”
Kaylie Estrela, Google Review
10. Papilio Boutique
Papilio Boutique works with European designers to offer one-of-a-kind gowns, so you won’t find these beauties anywhere else in Canada. Their philosophy is focused on making you feel gorgeous and comfortable, which is a major win.
They have a special section for prom dresses, alongside the wedding gowns. And they offer every style imaginable, from classic to mermaid to short and sassy.
We also like their range of prices, from accessible to luxury, so you might find your dream dress without needing a lottery win.
Now, remember that appointments are a must—no spontaneous shopping sprees here! But the upside is a personalized VIP experience with a stylist—imagine browsing gorgeous dresses with your besties in a private setting.
For those who can’t make it in person, they do have an online boutique. However, we heard that they have a limited selection in-store compared to online.
Pros
- Works with European designers
- Special section for prom dresses
- Wide range of silhouettes
- Accessible to luxury prices
- Offers a personalized VIP experience
- Online appointments available
Cons
- By appointment only
Recently got my prom dress; consultant was extremely helpful
“Recently got my prom dress here, and the consultant was extremely helpful and friendly! She took her time with my appointment, and the store had a beautiful selection.”
Charlize Diaz , Google Review
Had the best experience at Papilio!
“Had the best experience at Papilio! The shop was beautiful, the ladies that helped me were so lovely, kind and professional. They pulled all the dresses I wanted to try ahead of time and even had a few extra suggestions based on what I picked which made the experience feel so personal and special. All the dresses I tried on were gorgeous and in perfect condition – they really go the extra mile to keep their samples clean and make you feel like you’re putting on a brand new dress. The whole process start to finish was so easy and I am so excited to get my dress in a few months and have a chance to go back in one more time! Thank you to the whole Papilio team for making my experience stress free and so pleasant.”
Tessla Stuckey, Google Review
