My uncle finally decided it was time to treat himself to a classy timepiece, but he had no clue where to start looking.
I told him to hold off until I did some digging, and after a bit of research, we set off together. Sure enough, he found a sleek stainless steel beauty with a midnight blue dial that fit his style perfectly.
That little adventure inspired this guide to the best watch stores in Toronto. Skip the guesswork and head straight to the only places worth your time.
How much do watches cost in Toronto?
In Toronto, affordable everyday watches start around $100 to $300, while mid-range fashion and quality brands sit between $500 and $2000. Luxury watches like Swiss models can range from $5000 to well over $50000.
1. Oyster Time Inc. Swiss Watchery

Business Address: 257 Yonge St
Website: https://swisswatchery.ca/
Yelp: https://www.yelp.ca/biz/oyster-time-watch-repair-experts-toronto
Contact Details: (416) 866-8583
Business Hours:
Mon – Wed, Sat: 12 AM – 5:30 PM
Thurs – Fri: 12 PM – 6 PM
Oyster Time Inc. Swiss Watchery is owned by a former Rolex horologist with over 30 years of hands-on experience, plus he’s certified by Omega Watches of Switzerland.
Their luxury watch lineup includes top brands like Rolex, Omega, Breitling, Tag Heuer, Longines, and Tissot.
You can also use their engraving service if you want initials, a date, or a custom design on your timepiece—perfect for anniversaries and milestone gifts.
What’s cool is that this shop is a third-generation watch repair business. Not only can they give honest advice on how to keep your watch running for decades, but they can repair it if something goes wrong, too.
Sadly, we heard reports of unresponsive staff, which is frustrating, especially if you’re buying an expensive piece.
Excellent quality products, and prices are reasonable
“If I ever need a watch repaired, this is the place to go. They are very quick, do excellent work, have excellent quality products, and prices are reasonable. Highly recommend this place to anyone for any watch needs.”
– Randy Prieto, Google Review
Price and quality are amazing
“The gentleman is very knowledgeable and competent with repairing high-end watches. Price and quality are amazing. Certified in Rolex and Omega, etc., with pressure tests onsite. Would absolutely recommend.”
– MOHAMMAD Tariq, Google Review
2. Sun Time Luxury

Business Address: 24 Bellair St, Unit 4
Website: https://suntimeluxury.com/
Instagram: https://www.instagram.com/SunTimeLuxury
Contact Details: (416) 471-5088
Business Hours:
Tue – Thurs, Sat: 12 PM – 6 PM
Friday: 1 PM – 6 PM
Sun Time Luxury is a high-end Yorkville watch shop filled with some of the biggest names in the industry.
They’ve got a wide range of luxury watches under one roof, from Rolex and Breitling to Audemars, Baume, and Bell & Ross. And for serious collectors, they carry antique and rare timepieces like Patek Philippe, vintage Rolex, and Cartier.
These amazing watches are also showcased in an elegant showroom where you can browse their items in peace.
If you want to make your timepiece stand out, you can go for their customization service. You can add diamonds, engravings, or even restore or modernize a vintage piece to make it unique.
The only downside is that, apparently, the owner can be kind of rude. This is definitely unwarranted, especially if you’re planning to shell out the big bucks.
Best buying experience we have ever had
“Buying a Rolex in Sun Time Luxury from Mr Fawaz was the best buying experience we have ever had. Thank you!”
– Gaurang Lele, Google Review
Impressive selection of stylish and high-quality timepieces
“The watch shop has an impressive selection of stylish and high-quality timepieces to suit every taste. The staff is knowledgeable and helpful, making the shopping experience smooth and enjoyable.”
– Sarah Jane Delos Reyes, Google Review
3. Watchfinder

Business Address: 118 Cumberland St
Website: https://watchfinder.ca/
Instagram: https://www.instagram.com/watchfindercanada/
Contact Details: (416) 928-0128
Business Hours: Saturday: 12 PM – 5 PM
Founded in 1999 by Sean Sherzady, Watchfinder has built a solid reputation as a go-to destination for watch aficionados.
Their collection of certified pre-owned Rolex watches is a big draw. You’ll find popular models like the Submariner, Datejust, Daytona, and Yacht Master, each carefully inspected and pressure-tested for peace of mind.
In addition to Rolex, they carry top-tier brands like Omega, Patek Philippe, and Hublot. This wide range makes their showroom feel like a candy store for watch lovers.
And if you’re thinking of selling, they offer consignment services. They’ll even handle all the details so you don’t have to—a big plus if you’re new to selling luxury watches.
Unfortunately, if you’re eager for updates or quick answers, don’t hold your breath. We heard that they can be unresponsive to queries.
By far the best customer service reps in the watch game
“Sean Joey, and Sebastian are by far the best customer service reps in the watch game. Sebastian took care of all my over-needy needs and found the right watch for me. Highly recommended.”
– Lawrence Byker, Google Review
Stunning collection of timepieces & exceptional customer service
“The watch shop offers a stunning collection of timepieces and exceptional customer service that makes shopping a pleasure!”
– iamcindy Nazario, Google Review
4. Royal de Versailles Jewellers

Business Address: 101 Bloor St W
Website: https://royaldeversailles.com/
Instagram: https://www.instagram.com/rdeversailles/
Contact Details: (416) 967-7201
Business Hours:
Mon – Thurs: 11 AM – 5 PM
Fri – Sat: 11 AM – 5:30 PM
Sunday: 12 PM – 5 PM
Royal de Versailles Jewellers is a one-stop shop if you’re in the market for fine jewellery and luxury watches.
Rolex fans will love browsing their collection, which includes hard-to-find models like Land-Dweller, Air-King, the new Rolex 1908, and the iconic Cosmograph Daytona. If you’re looking for a vintage piece or a rare model, chances are, you’ll find it here.
Aside from Rolex, they’re also the official retailer for premium brands like Blancpain, Breguet, Chopard, Franck Muller, Hublot, Omega, Tudor, and more.
Watch servicing is also available for all timepiece brands brought to their service desk. As a bonus, if you’re a Rolex owner, there’s a two-year Service Guarantee, which is reassuring if you’re investing in a luxury timepiece.
But watch out for pushy sales reps bordering on rude—you might feel pressured during your shopping experience.
Helped me secure my dream watch
“I had an amazing experience with my sales associate, Corey —he was extremely helpful and accommodating from start to finish. He kept me updated throughout the process, communicated clearly, and truly exceeded my expectations. Most importantly, he helped me secure my dream watch, which I’m incredibly grateful for. I would 100% recommend him to anyone, and I’m definitely looking forward to working with him again for future purchases!”
– Mara Doria, Google Review
One stop for all my luxury timepieces
“I have had the pleasure of purchasing my timepieces from Carina. Not only was she professional and very helpful during the whole process, but she was also very polite and easy to deal with. RDV would be the one stop for all my luxury timepieces. They also have the biggest Rolex showroom in Canada, so this is the right place for you to visit. Thanks to Carina and Tyler again!”
– Michael J, Google Review
5. Raffi Jewellers

Business Address: 3401 Dufferin St, North York
Website: https://raffijewellers.com/
Instagram: https://www.instagram.com/raffijewellers_yorkdale_sq1/
Contact Details: (416) 789-2334
Business Hours:
Mon – Sat: 10:30 AM – 7 PM
Sunday: 11 AM – 7 PM
Raffi Jewellers has been one of Ontario’s well-known luxury retailers for generations.
As an Authorized Rolex Retailer, they’re part of the Rolex worldwide network, so you can shop confidently knowing every watch is authentic. Their collection is very extensive, too—they have Air King, Deepsea, Oyster Perpetual, Explorer, and more.
They have a wide selection of Tudor watches since they’re an Official Tudor Retailer as well. This collection includes Black Bay GMT, Pelagos, Clair de Rose, etc.
We like that they go the extra mile by providing complimentary luxury gift wrapping, which makes special occasions even more memorable.
And if your watch breaks down? They’re also a Rolex Certified Service Center.
Keep in mind, though, that their staff can be inattentive according to former clients. This can make your experience less polished than you’d expect.
Helped me secure my dream watch!
“Sabrina helped me secure my dream watch! It was such a pleasure working together over the past year to learn more about the brand and work towards owning the configuration I really wanted. I had a great experience with my first purchase, and I’m glad to build this relationship with Raffi AD, and looking forward to my next watch ready!”
– brett, Google Review
Helped me find the perfect watch
“I wanted to take a moment to thank Frahang for being absolutely incredible throughout my Rolex journey. Today, I purchased my first-ever Rolex, the stunning mint green Datejust. Frahang was patient, knowledgeable, and supportive as I explored different models and asked a ton of questions. She helped me find the perfect watch, and I couldn’t be happier with both the purchase and the exceptional service. Thank you, Frahang, for making this such a memorable experience.”
– Kanwaljit Dang, Google Review




